Based on the discussions and insights shared during the Mosaic Project meeting, here are ten critical considerations for marketers seeking to utilize martech effectively today and plan for better ...

In the fast-paced world of marketing technology (martech), keeping up with the latest trends, tools, and strategies can feel like an overwhelming challenge. Businesses often invest in complex ...

AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams ...

The real risk in martech isn’t the platform. It’s how teams evaluate, approve and govern procurement decisions. The post The ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...

It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At the B2B ...

Most revenue operations and marketing operations leaders try to shield the C-suite from implementation messiness. You want to avoid red tape, move faster, and not ask for permission every time ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

Buying martech has never been easier, and the options have never been more plentiful. Every year, the martech landscape gets even more crowded—new solutions piling up with seemingly no end in sight.

Marketing technology is growing in importance, breadth and complexity. While the number of vendors increases, so does the amount of information marketers need to wrap their heads around. We’ve found ...

AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...