According to Forrester’s (Nasdaq: FORR) report, The State Of Business Buying, 2026, generative AI is fundamentally reshaping how business buyers discover, evaluate, and purchase products and services.

New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on ...

A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products. Aleran Software helps manufacturers and distributors ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

Firmable, APAC's leading AI sales intelligence platform, has launched search intent signals to help sales teams at B2B ...

Yoav Kutner is the Co-Founder and CEO of OroCommerce, a B2B-focused commerce platform for manufacturers, wholesalers and distributors. If you believe the industry headlines, digital commerce in B2B is ...

85% of B2B marketers don’t feel that they use personas effectively so how do you harness the power of them? Market Makers share their insight. The B2B buying cycle has changed over the past three ...

Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement ...

67% of the typical B2B buyer’s journey now takes place online, 73% of Millennials at work today are directly involved in purchasing decisions, and the decision making unit has grown 25% in just two ...