With this acquisition, Adobe will expand its offerings to include workflow management for digital content creators. Adobe has entered a definitive agreement to acquire Workfront for $1.5bn in an ...

Adobe has entered into a definitive agreement to snap up Workfront, a work management platform for marketers, in a deal worth $1.5 billion. The move comes as Adobe (ADBE) is expanding its creative ...

Adobe Workfront, the technology giant’s enterprise marketing work-management platform, has just added new capabilities to help agencies plan and collaborate on their client work. Adobe acquired ...

Fifteen months after closing its acquisition of Workfront, Adobe continues to integrate the work management platform into its broader product suite at this week's Adobe Summit. A new integration with ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 ...

Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities. Major marketing cloud providers have ...

Scrolling through the session catalog on the opening day of Adobe Summit this week, it was notable that most if not all the Workfront sessions were already full. The huge interest in the work ...

Adobe Inc. has agreed to acquire Workfront Inc., a work-management platform aimed at marketers, for $1.5 billion. “Satisfying the increasing expectations of B2B and B2C customers today requires large ...