The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

Google on Wednesday unveiled a new line-up of Pixel smartphones injected with another dose of artificial intelligence.

The basketball icon already tried out AI Basketball Coach during Curry Camp, his three-day basketball camp where he mentors 30 student athletes from across the US. "Through interactive demos and challenges, the next generation of athletes learned how our technology can help them elevate their game," Google said.

Of course, Google’s latest Pixel lineup is far from an existential threat to Apple’s iPhone. According to research firm Canalys, Apple’s iPhone made up 49% of US smartphone shipments in Q2. Samsung accounted for 31%, while Motorola had 12%. Google devices made up just 3% of shipments.

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

Google didn’t just give the Fitbit app a makeover. It said that coaching and AI were at the core of the redesign, and that the “entire app was rebuilt so the health coach can understand your goals, build your plan, contextualize your metrics and bring insights at the right moments.”

A restaurant in Missouri said an artificial intelligence tool designed to enhance Google search results is causing confusion for customers.

"AI itself is going to be gone by the time you finish a Ph.D.," Jad Tarifi, the founder of Google's first generative AI team, said.