Banner ads may be passé, but don't tell that to eBay. The leading online auction site has begun selling the ads to some of its top sellers and plans to expand the program to those particular sellers ...

eBay's ad business has been stuck in neutral, but there's a lot of growth potential in it. eBay is ready to get serious about advertising, with plans to build up its internal advertising sales team ...

eBay plans to test out pop-up ads on its Web site, a move that could prove controversial with its members. eBay will test the ads over the next several weeks, the company told members Thursday via a ...

Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the ...

eBay is introducing ads that merchants will pay for only if they lead to actual sales, seeking new revenue opportunities for the online marketplace before a planned split from the PayPal payments ...

A contrite Google Inc. canceled a party that irked eBay Inc. and — according to a source — prompted the online auction firm to remove all of its ads from Google’s U.S. network earlier this week. On ...

Yahoo and eBay announced that they have entered into a multiyear partnership today which will fortify the offerings of one another, growing Yahoo Search Marketing via expansion on eBay and eBay’s ...

EBay Inc. is taking steps toward a potential sale of its classified-ads business, which could be worth roughly $10 billion, according to people familiar with the matter. Private-equity firms including ...