On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her story,” the company wrote, adding, “Great jeans look good on everyone.” The retailer noted that proceeds from Sweeney’s campaign will go to Crisis Text Line to help victims of domestic violence.

Pete Hegseth has not joined the "Great Jeans" trend post-Sydney Sweeney American eagle scandal. However, it's the Department of Defense which shared an image of Defense Secretary Pete Hegseth's image, where he can be seen wearing a blue blazer coupled with jeans. The caption tagged the Defense Secretary's X account and said: