As AI, retail media and commerce converge, marketers are facing a familiar but newly urgent question: does it actually work?

Return On Capital Employed (ROCE): What Is It? Just to clarify if you're unsure, ROCE is a metric for evaluating how much pre-tax income (in percentage terms) a company earns on the capital invested ...

The New Orleans Pelicans have found a new uniform patch partner. This season, the Ibotta logo will be featured on the left shoulder side of the Pelicans’ jerseys. Ibotta, a fast-growing mobile rewards ...

Starting today, October 9, Ibotta will work at all 1,100+ Food Lion supermarkets. Ibotta will work in store with our automated redemption process so no receipt is needed. An Ibotta user only needs to ...

DENVER, November 12, 2025--Ibotta, Inc. (NYSE: IBTA), which operates the largest item-level digital promotions network in North America, today announced financial results for the third quarter ended ...

In addition to cash back on Thanksgiving staples, Ibotta is donating $50,000 to Feeding America’s® Community Response Fund To kickoff the holiday season, today Ibotta (NYSE: IBTA), which operates the ...

The Ibotta offer mentioned below is no longer available. The Capital One Walmart Rewards® Mastercard® is no longer available to new cardmembers. If you’re gearing up for Thanksgiving grocery shopping, ...

Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. It was founded as a cashback app that earned a living on the ...

The in-flight campaign measurement and optimization tool is intended to drive incremental sales at scale and reimagine performance marketing for CPGs. Leach added, “Marketers have come to expect ...

The public debut of Ibotta has minted more than 150 millionaires, according to CEO Bryan Leach. Ibotta is based in Denver, Colorado and offers consumers an AI-driven cash back rewards app. "By my ...