The new offering follows the success of Polymarket-style event trading, but with CFTC-regulated contracts in the U.S.

Robinhood Markets (NASDAQ:HOOD) announced on Tuesday the launch of pro and college football prediction markets directly within the Robinhood app. Available through the Prediction Markets Hub, Robin Hood (NASDAQ:HOOD) customers can now trade on the outcomes of the most popular pro and college football games,

Prediction market operator Kalshi has self-certified three new football contracts with the U.S. Commodity Futures Trading Commission ( CFTC), moving closer to offering products that resemble traditional sportsbook wagers.