The latest line of Hello Kitty plushies offers fans the perfect way to celebrate the results of the 40th annual Sanrio ...

Fans of Hello Kitty and other Sanrio mascots can show off their favorite kawaii characters thanks to a new line of stainless ...

New Poppin' Cider drink bottles featuring six Sanrio characters with six different flavors are available for purchase at ...

According to Sanrio, these characters are all based in a fantasy world where its mascots exist. Hello Kitty and the gang are said to be lords of the land, and these are their knights.

New kids toys have arrived to McDonald's Happy Meals featuring Teenage Mutant Ninja Turtles and Hello Kitty and Friends. Take ...

INTERVIEW: "My Melody & Kuromi" director Tomoki Misato on turning two kawaii superstars into the streamer's next great ...

Animal Crossing's successful collaborations with Sanrio and other brands show the potential for a Squishmallow crossover in the future. Squishmallows' popularity and lovable animal characters ...

Working alongside Sanrio for over 25 years, Okumura also had a hand in other Sanrio icons, including the designs for Lloromannic and the members of the fictional idol group Beatcats.

Sanrio's most recognizable character is, of course, Hello Kitty. To call Hello Kitty iconic would be an understatement, but the Sanrio villagers and items in Animal Crossing are not all Hello ...

While Sanrio has gone through ups and downs, Belson says, "Don't count out Hello Kitty." "She'll rejuvenate in some other way, some other format," he says — just as she has done for more than ...

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...