The Hello Kitty and Friends Wooblin’ into Mischief Bundle includes 4 crochet kits for Halloween that are perfect for ...

New Halloween-themed Sanrio character merchandise will appear via a Happy Kuji lottery set to be held in Japanese stores in ...

The latest line of Hello Kitty plushies offers fans the perfect way to celebrate the results of the 40th annual Sanrio ...

Fans of Hello Kitty and other Sanrio mascots can show off their favorite kawaii characters thanks to a new line of stainless ...

New Poppin' Cider drink bottles featuring six Sanrio characters with six different flavors are available for purchase at ...

New kids toys have arrived to McDonald's Happy Meals featuring Teenage Mutant Ninja Turtles and Hello Kitty and Friends. Take ...

A new Gashapon kiosk has opened at EPCOT, offering toys related to Sanrio, Dragon Ball Daima, Chainsaw Man, and more.

McDonald’s new Hello Kitty x Teenage Mutant Ninja Turtles Happy Meal drops Aug. 12 with 12 collectible toys for a limited ...

INTERVIEW: "My Melody & Kuromi" director Tomoki Misato on turning two kawaii superstars into the streamer's next great ...

If you’re going to celebrate Halloween with anyone, let it be the birthday girl. Kuromi, whose birthday happens to be on October 31st, is “wickedly cute” any day of the year — but this outfit takes it ...

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

According to Sanrio, these characters are all based in a fantasy world where its mascots exist. Hello Kitty and the gang are said to be lords of the land, and these are their knights.