Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...

The pact around Gemini technology provides a potential advantage for Google in its race against OpenAI, which also works with ...

The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it ...

The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands ...

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by ...

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

Chipotle Mexican Grill on Jan. 12 announced that President and Chief Brand Officer Chris Brandt has left his role, effective ...

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...