Salesforce Einstein Automate is just the beginning. John Kucera, SVP of Product Management for Automation at Salesforce, believes the combination of AI and automation into voice-enabled digital ...

Agentforce, Salesforce’s generative AI and automation layer, is beginning to answer that question. It’s now running in live ...

Salesforce offers useful document automation capabilities namely via its Intelligent Document Automation offering which is available for Enterprise, Performance, and Unlimited Salesforce users as well ...

Customer service management platform, Salesforce, has launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new Intelligent Engagement Studio and ...

Salesforce officials are confident about their marketing technology."The thing that distinguishes us most is that we're Salesforce," said Adam Blitzer, senior vice president and general manager ...

Salesforce describes Einstein Studio as the “first real-time data platform for customer relationship management” and said it can be used across a wide variety of sales, service, marketing ...

The next item on the list for Salesforce.com is marketing automation, an executive told me yesterday. The company currently makes on-demand software that lets salespeople manage leads, and ...

Software giant Salesforce has announced the acquisition of robotic process automation (RPA) firm Servicetrace. The news was shared by Brent Hayward, CEO of MuleSoft, the Salesforce-owned company ...