Since implementing Facebook’s Conversion API, Thinkster’s match rate – aka, the percentage of sales it can attribute back to a Facebook ad campaign – increased to more than 90%, which was more in line ...

CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel. The new Facebook pixel is great for conversion tracking. You may have conversion tracking already set up in ...