In May 2021, Roblox unveiled a collaboration with Gucci. The Gucci Garden was a place where Roblox users experienced the creative vision of Gucci’s Creative Director, Alessandro Michele.

The British Fashion Council has announced that The Fashion Awards 2021 will feature a new category focused on metaverse design, with a number of Roblox creators nominated.

FILE - In this Thursday, May 13, 2021 file photo, a view of a Gucci advertisement campaign selected for an exhibition to celebrate the vision of Gucci's creative director Alessandro Michele at the ...

Fashion brands like Ralph Lauren are racing to set up shop in the metaverse. The storied American brand recently began selling digital clothing on online platform Roblox.