In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam's Club.

An immersive gaming experience based on Rainbow’s Winx Club is set to debut on Roblox in Q3 this year.

Gamefam has announced a playable Roblox launch dedicated to FIFA's upcoming Club World Cup tournament - a U.S.-based competition among 32 men's club soccer teams with a $1 billion pot.

Roblox has had many big business relationships over the last several months, and now, Sam's Club is joining in on the branding opportunity.