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The NFL ‘Strongly Supports’ Nielsen’s Big Data + Panel, ‘More Work’ to Be Done on Co-Viewing

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...
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NIELSEN BEGINS UPDATED ERA OF TV RATINGS WITH BIG DATA + PANEL FOR THIS FALL’S TV SEASON

Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel, which provides the ...