Data-driven A/B testing helps you quickly and conclusively determine which versions were the true winners of the test cycle and how best to prioritize implementation of necessary changes.

Geo-testing carries a reputation as overly complex, expensive and broad – compared to the cheap, easy scale of the web. It is true that geo-experimentation is deeply rooted in data science and was ...

Data-driven precision medicine can empower clinicians and healthcare executives to achieve greater success in today's increasingly value-based world.

How a Swiss fintech startup uses data-driven testing to guide the growth of every part of its business — including a risky name change ...

This article focuses on the increasing adoption of data-driven testing in Java enterprise applications and sheds light on the Data and NoSQL Jakarta specifications. It highlights the significance ...

Starting with the historical milestones that made today’s data abundance possible, we will appreciate how businesses and decision-making have evolved with technological progress. We will be reminded ...

Drug developers are increasing adoption of AI technologies for discovery and safety testing to get faster and cheaper results ...

The next frontier of pricing is not just smarter algorithms—it’s smarter connections between people, data and value.