This article at InsideHigherEd points to something I’ve blogged about before: it appears that despite the so-called “digital native” status of the current generation of K-12 and college students, many ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Keil By 2030, 30% ...

Asalia Melanie Scheibner, Dr. André Zimmermann LL.M. Back in April 2023, a global retail company in the sports goods industry posted a job opening for a manager of corporate communication. The ad said ...

There are two types of people in the world: digital natives and digital immigrants. Or, perhaps technophiles and technophobics. Which are you? We all know that we are living in an increasingly ...

I’ve been party to a growing number of discussions recently about the role and relevance of the ‘digital native’ in B2B marketing. Whilst the number of digital natives that are actually signing the ...

The newest adults, affectionately known as Gen Z, are characterized as digital natives, having grown up immersed in a world with smartphones and tablets. Because they never knew life without a ...

In the name of strategy diversification, more apparel wholesalers are snapping up digitally-native brands in an effort to tap into consumers’ digital behavior. And although the move comes with its own ...