Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.