If there’s one job a sports font has, it’s to make a strong impression. Some of the most famous sports logos are defined by singular words and simple symbols, meaning that the text and its font can be ...

Designing custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense. Take one of a brand’s best-known assets and turn it ...