Froot Loops, a cereal band, co-created a game with SuperAwesome and Roblox in the US to reverse the sales velocity decline and return the brand to growth by transforming its mascot, Toucan Sam, into a ...

Froot Loops, a cereal brand owned by Kellogg's, successfully revitalized its sales and brand image in the US by creating an engaging game on Roblox, targeting the next generation of kids.