Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

A student at Boston University has designed a hyper-realistic MBTA bus simulator on online game platform Roblox, a virtual universe that lets<a class="excerpt-read-more" href=" More ...

By integrating with Google's ad infrastructure, Roblox becomes accessible to millions of advertisers who are already using Google Ads.

The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor ...