Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experience ...

Following Hello Kitty in Minecraft, Sanrio's fan-voted most popular character of 2024, Cinnamoroll, arrives in Roblox for a cute new game release.