Roblox is home to tens of millions of daily users and user-generated experiences, casting a clear shadow on Meta’s own social VR platform, Horizon Worlds.

What PacSun and Wendy's can teach brands about Roblox and Meta's Horizon Worlds Dueling platforms become testing grounds for marketers looking to establish a Web3 presence By Garett Sloane.

Facebook Horizon sounds a lot like the popular online game Roblox. That platform enables players — usually kids and teenagers — to explore a variety of social spaces that other people create.