Calculating a margin of error would have been meaningless because the sample did not capture all segments of the population. The larger the sample size, the smaller the margin of error.

Net profit margin is a key financial metric that measures the percentage of revenue left as profit after all expenses are deducted. Investors and businesses can use the net profit margin to assess ...

EBITDA margin is a financial metric used to assess a company’s profitability before accounting for interest, taxes, depreciation and amortization. This measure represents the percentage of ...

Some of the better-known statistical rules of thumb that a smart consumer might think apply in polls are more nuanced than they seem. In other words, as is so often the case in life, it’s complicated.

Gross profit margin Gross profit margin tells you how much of every sale is available to use for your business operations. The formula for gross profit margin is: ...