The integration of a mobile barcode, also called a 2D barcode, into a marketing initiative is a way for a brand to activate a campaign, making it engaging, immersive and interactive for the consumer.

The shopping experience is transforming as more brands and retailers turn to data-rich 2D barcodes, powered by GS1 Digital Link. They can provide access to everything about a product: its origins ...

The article NeoMedia Launches QodeScan™ Self Service 2D Barcode Solution originally appeared on Fool.com. Try any of our Foolish newsletter services free for 30 days.

The barcodes we encounter every day are getting a significant upgrade. Find out about all the new features you'll soon find on product packaging and how that changes business.

Sprint has announced a partnership with 2D barcode specialists Scanbuy to put software capable of decoding the black & white symbols blocks onto select Sprint handsets. 2D barcodes can be used to ...

Sprint mobile phones can now read 2D barcodes, making it simpler for the carrier's customers to get product information via mobile. 2D barcodes are simple black-and-white images, but each one is ...

GS1 has released a readiness test kit to help retailers, CPGs and solution providers prepare for a 2027 transition to data-rich 2D barcodes.

Sprint mobile phones can now read 2D barcodes, making it simpler for the carrier's customers to get product information via mobile. 2D barcodes are simple black-and-white images, but each one is ...