Google is adding two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. There is a new field to add a “Final URL suffix,” which gets ...

Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites.

Google's John Mueller had to say that links that have UTM parameters, or tracking parameter, added on to the end of the URL, does not make them unnatural links. I often wonder where these myths ...

Any e-commerce site is probably familiar with the “URL Parameters Tool.” This is a feature in Google Search Console that SEOs have long used to help control the crawl of their websites. In ...