Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

How to Use the Google Analytics Event Tracking Report Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users ...

If you find it, your theme has native support for Google Analytics -- simply paste your tracking ID into the field, click "Save" and then click "Close." ...

Web marketers can benefit greatly from using Google Analytics to track goals. Goals allow Analytics users to determine paths that their potential customers take in order to achieve a desired ...

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...