Instagram Live is an enjoyable and influential way to engage with your audience in real time. From a new creator, a small business, or a large brand, going live can drive audience growth and easily ...

When Instagram launched its now iconic "live" feature almost a decade ago, the concept was simple: Rather than share a "permanent" post or a story that would disappear in 24 hours, you could share an ...

Until now, Instagram allowed anyone to go live, regardless of their follower count or whether their account was public or private.