Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention ...

A package redesign to give a well-known product a fresh face is no small feat—it's a delicate dance between honoring a brand’s heritage and embracing modern aesthetics.

Learn how you can make your designs pop with Eastman’s latest innovation in RIC1 resins, Cristal One E Renew ...

Eco-friendly packaging tells your customer base that you care about the environment Packaging can affect the consumer's experience by keeping the product secure. Using creative design along with ...

Because packaging reaches consumers at the critical moments of purchase and consumption, it has become an important marketing tool for food manufacturers and retailers. In this paper, I first review ...