Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce.

Keyword research tools like SEMrush and Ahrefs will provide you with hundreds of thousands of those keyword strings (as well as marketing inspiration). But, how do you make sense of all those lists ...

Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.

How SEO & PPC Keyword Research Can Work Together Search marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.