AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.

Cells in Excel are referred to using relative or absolute references. A formula with relative references changes when the cell's position does.

If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel.

Formulas are powerful tools for performing calculations and analyzing data in Excel. In this beginner’s guide, you’ll learn how to use formulas and explore some popular built-in functions.

How to Use the IF Function in Excel to See Who Has Paid. Excel's IF function validates a cell's contents, determining whether it meets criteria that you set. It provides no information beyond what ...

On Monday, the company announced that its Copilot AI is now available as an Excel function for Microsoft 365 insiders. That means you can add COPILOT to a formula and then use natural language in a ...

If you need to conditionally split values into multiple columns in Microsoft Excel, consider using the IF() function. Here's how.