I've recently been rewriting your 10 second sales messages. Since I don't want to spend the rest of my career doing this, I thought it would be useful if I gave you the five rules for writing ...

A simple, six-step process to write a sales message that will actually help you sell.

Consumers and even businesses are bombarded with marketing messages -- through the media, through the mail and increasingly by email. A good marketing message is not easy to write because your ...