Purpose To combine the identity and the theory of planned behavior (TPB) approaches to entrepreneurship, we investigated unique main effects as well as moderating effects of an entrepreneurial ...

When social relationships do not contribute to identity-verification, individuals may leave such relationships and seek identity-verification and self-esteem elsewhere.

Among the many traditions of research on "identity," two somewhat different yet strongly related strands of identity theory have developed. The first, reflected in the work of Stryker and colleagues, ...

The Jobs-to-be-Done PyramidTM is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity.

The Laws of Identity define a digital identity as “a set of claims made by one digital subject about itself or another digital subject”.

A new ecological theory of Digital Identity will conserve the successful ways we know and show who we are online.