Examples of Ethos in Advertising. The Greek philosopher Aristotle used the terms "pathos", "logos" and "ethos" to describe three modes of arguing a point. "Pathos," the Greek word for "experience ...

Examples of Different Kinds of Persuasion in Advertising. The goal of advertising is to persuade. First described by Aristotle 2,500 years ago, the three primary rhetorical principles or ...

The ad is no longer being shown on television -- but as of Thursday it could still be seen on the website of the group Yes on 744.

When it comes to advertising, using another brand's logo is usually a complete no-go, but not for finance brand, TD Bank. Coming up with an ingenious solution to avoid copyright complications, the ...

And to help you out, we've compiled this list of the best logos of all time, arranged alphabetically. We've also roped in ...

The graphic design team at the Kentucky-based advertising agency Cornett likes to undertake fun, one-off projects to keep up their chops. This week the team released a collection of reimagined ...

Hockey fans are bombarded with logos and advertisements for legal sports betting as often as every 13 seconds during major ...