Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Diane Greene, senior vice president for Google Cloud, speaks at Google Cloud Next this morning. (Google Photo) One of the bigger marketing software companies, Marketo, has decided it’s ready to ditch ...

A series of Forbes Insights profiles of thought leaders changing the business landscape: Phil Fernandez, Co-founder and CEO, Marketo... Phil Fernandez created innovative marketing automation software ...

Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts has acquired Crowd Factory, a startup that creates white-label ...

CHICAGO & SAN MATEO, Calif.--(BUSINESS WIRE)--Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, and Vibes, a mobile marketing leader, today announced a ...

Adobe has announced that it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase ...

One year to the day of the troubled Facebook IPO, the climate for tech IPOs in the public markets is significantly less stormy, especially for companies in the enterprise space. Today, not one but two ...

Customer experience and marketing cloud provider Marketo is being acquired by the private equity firm Vista Equity Partners in a deal valued at about $1.79 billion. The transaction is expected to ...