Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Online game platform Roblox has rolled out a new feature called "Moments", a discovery tool that lets users capture, edit and ...

Sony Pictures is using Roblox to help introduce Karate Kid: Legends to today’s younger audience. The original Karate Kid came out in 1984, and many of its fans are now adults. But with a new ...

Gucci Digitally Outfits Gen-Z in Metaverse Foray With Roblox Many parents may scratch their heads at paying real money to accessorize an avatar, but Generation Z players have long been prepped for ...

“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership ...

Roblox has become a hub for crossovers and a growing metaverse of IP, and its next collaboration will see one of the most ...

Sony Pictures and Gamefam, which calls itself “the leading metaverse media company for Gen Z & Alpha communities,” have joined forces on a Karate Kid Training Simulator on Roblox, The ...

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout ...

Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

Seven of the top 10 entertainment franchises trending with Gen Alpha movie-goers are video game properties like Roblox and ...

A new Roblox survey finds that 70% of Gen Z finds that 75% of Gen Z says that they plan on spending money on digital fashion. Luxury brands are already taking an experimental strategy that links ...

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than ...