Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

Nike has partnered with Roblox to create a virtual world called "Nikeland." Users will be free to dress up their avatars in Nike apparel, including clothes and sneakers.

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

Roblox (Nike) Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland.

Popular video game Roblox Corporation (NYSE: RBLX) is getting support from a newly public company using their metaverse to appeal to a new demographic of fans.

Luxury goods brands could make $56 billion in revenue from sales of virtual clothing in the metaverse. Nike recently unveiled Nikeland, its virtual world on Roblox. Nike's patent application for ...

21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right By Chris Sutcliffe, Senior reporter September 22, 2022 | 7 min read Listen to article 4 min ...

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox.

Nike Launches Virtual Play Place on Roblox Company earlier filed trademark applications indicating it wanted to sell digital versions of its sneakers, clothing and other goods By Joseph Pisani ...