For the subset of users who understand the impact of the algorithms enough to try to appease them, the answer, then, is yes—that makes one boring; but the “that” is not the users’ predictability but ...

Browsing menus and algorithms were more effective promotional tools than traditional ads. Nielsen found only 34% of streaming video and audio consumers cited advertising as a reason to watch a ...

A new study showed a widely used recommendation algorithm is more likely to pick music by male than female artists. Fixing that is easy.

In a newly published preprint study, researchers propose a "fairer" product recommendation algorithm that's ostensibly less biased against certain shoppers.