Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

Roblox CEO David Baszucki's profile appears to have been temporarily suspended, raising questions from the online platform's players.

“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

H&R Block has launched a tax-themed experience in Roblox to educate Gen Z gamers about tax obligations and 1099 forms.