Game platform Roblox is edging into the video distribution business, carrying its first full-length episode of a TV series, an episode from the upcoming season of Spin Master Corp. anime Bakugan.

Spin Master announced today it is launching a new metaverse experience in Roblox. Starting later this week, its anime Bakugan Battle Planet will be available to watch on-demand in the game.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.