Chipotle Burrito Builder, launching on National Burrito Day, April 7, is a new simulation experience that will challenge Roblox players to roll burritos in the metaverse to earn Burrito Bucks, the ...

The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

It is National Burrito Day, and Roblox is celebrating through a partnership with Chipotle.

Chipotle Mexican Grill announced it is celebrating Cinco de Mayo with five days of real food, real fun and real prizes. On Cinco de Mayo, the brand is launching a new, immersive digital gaming ...

Chipotle is spicing up Cinco de Mayo with a $1 million free food giveaway, inviting fans to dive into its new digital gaming experience on Roblox.

This was apparently meant to quash rumors that the trouble was caused by a free burrito giveaway at a digital Chipotle on the Roblox platform.

As you can see in the announcement trailer, the Chipotle Burrito Builder lets users roll virtual burritos, and there is even a reference to how guac costs extra. Players get "Burrito Bucks" for ...