Dive Brief: The Home Depot launched a Virtual Kids Workshop experience in Roblox’s Redcliff City on Thursday, according to a press release. The virtual experience is based on the home improvement ...

Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for entertainment while spending less time with traditional ad-supported media.

Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

The Home Depot launched a Virtual Kids Workshop experience in Roblox’s Redcliff City on Thursday, according to a press release. The virtual experience is based on the home improvement chain’s ...