The gigantic online gaming platform, Roblox, is filled to the brim with an array of cosmetic items and accessories that players can purchase to stand apart from the crowd. However, not everyone ...

Aspiring beauty gurus can now purchase a selection of physical e.l.f. Cosmetics products through its Roblox experience, powered by Walmart.

The e.l.f. UP! Roblox experience will help Gen Z learn essential entrepreneurship skills through tycoon-style gameplay.