Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games. The toys will debut at leading retailers in February.

Roblox The Hatch is live right now, but if you need a little help getting the eggs, we might know where you can get some.

The American Egg Board (AEB) announced today the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a “Tower of Eggs” pop-up ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.