Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Investor City is the best tycoon experience available on the Roblox platform, especially for the GenZ and Gen Alpha players who have been seeing social posts on how real estate can turn them into ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than ...

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.