While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.

Sony Pictures is teaming up with Gamefan on a Karate Kid: Legends Roblox game to market to movie to younger generations.

A clever fan sets the internet ablaze with their edit of the Minecraft movie trailer that takes the flim's cast to the world of Roblox instead.

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The land of Oz has come to Roblox! Users of the popular online game can now explore the world of Wicked, through a new official partnership with the upcoming film. Watch a promo now and learn more ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.