Roblox is a fun game that allows players to buy, sell, and create virtual items. These items can be used to decorate a virtual character that can be used as an avatar in the game.

"Shopping for virtual items is already an important element of how people engage and express themselves on Roblox daily, so our goal is to gather feedback, test the technology, and learn what ...

Philipp Batura did not originally plan to build a fashion company when he joined Roblox (RBLX) in 2020 during the pandemic, but his three-person startup Topcat has grown into one of the platform's ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were p… ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items in Roblox.

Roblox, a global gaming platform with more than 90 million users, is offering virtual items based on Netflix's sci-fi series "Stranger Things," whose third season premieres on July 4, according to a ...

Razer and Roblox have partnered for a line of branded peripherals bundled with in-game items. The line launches on April 28, 2023.

Chipotle claims to be the first brand to let Roblox players earn in-experience currency for real-world items, the first national restaurant brand to serve virtual food on the platform and the first to ...

What Is Roblox? Roblox is a virtual platform that has been gaining popularity in the last few years. You can play games or build your own, which makes it a hotspot for creativity and imagination.

But Roblox is primarily a building game, not a market simulation. The game is physics-based and encourages both building things out of virtual blocks, and using scripting to code how items behave.