Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Ultimate' Announcement Trailer for Roblox, the hit creation-based adventure game developed by Roblox Corporation. Players can ...

Minecraft vs. Roblox: Who’s the King of the Blocky Hill? Minecraft and Roblox have become defining games of a generation—but only one can wear the crown. The rivalry between Mojang’s sandbox ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.

Roblox’s immersive video ads give marketers a scaleable way to reach its Gen Z-heavy audience without the need to build custom 3D content. Courtesy of Roblox While hype around the metaverse is dying, ...

Critics have long alleged that Roblox doesn't do enough to protect kids from predators or inappropriate content.

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...