While I was at Symposium/ITxpo, my colleague Dan Farber was attending salesforce.com's Dreamforce conference where the company announced that its Java/SQL-esque Apex programming language would be ...

Language matters and it provides a great deal of context for history and for culture. It's not something that should be treated as trivial and companies have a responsibility to try and ensure that ...

Salesforce.com is set to preview a new programming language and platform at its annual Dreamforce 06 Conference, underway this week in San Francisco (Oct 9-11). Dubbed Apex, it's designed to allow ...

Salesforce.com's Apex programming language has been hailed by some as a significant milestone in short history of Web on demand applications. But at this point it is still of form of vaporware that ...

Salesforce’s automation ecosystem has evolved, with Flow Builder now the go-to tool for no-code workflows, Apex Triggers handling complex logic, and AI plus third-party apps extending capabilities. By ...

SQL is about as easy as it gets in the world of programming, and yet its learning curve is still steep enough to prevent many people from interacting with relational databases. Salesforce’s AI ...